Method

DISCOVER

You've got to understand where you are before you can determine which direction you need to go. We allocate time for research and to think about the big picture. The aim is to align your business goals with your marketing strategy.

DEFINE

Now that we've taken some time to consider the big questions, it's time to nail down the specifics with regard to goals, features and functionality. Let's give your audience (and the web developers) something to sink their teeth into.

DESIGN

Beauty is in the eye of the beholder. However design isn't really about making things look pretty, it's about problem solving. With professional design comes imaginative, intuitive user experience – simple, effective and something to behold.

DEVELOP

Now that we've identified exactly what we need, why we need it, and how it should work – it's time to turn the programmers loose to make the magic happen. Only clean, commented and well-documented development processes will do.

BUILD

So the designers and developers have done their job. But little did you know, that's only half the battle. It's the writing, the photos, the stories you tell that really make the difference. Now that you've got a fancy new content management system it's time we put it to good use.

TEST

Weeks and months of focused work inevitably culminate in days upon days of testing. With so many devices, browsers and methods to consume digital media, thorough testing is essential.

OPTIMIZE

It's been said that the key to building momentum is to constantly set greater goals. This also is the key to optimization. Like scientists, we measure our efforts, make modifications based upon our findings, and optimize to continually improve performance.

REPEAT

Success is not achieved overnight. The key to a great web presence lies in the relentless commitment to constant improvement. Take time to learn from what's working and what's not, and apply those lessons across the myriad marketing channels.